Premium flooring & expert design since 2002
The Wood Floor Store has been a fixture of Florence flooring since 2002, operating out of a 7,000 sq ft showroom on Seville Street — one of the largest flooring displays in the Shoals. Where most local shops lead with one product category, this showroom was built to let walkers see full displays of hardwood, luxury vinyl plank, tile, and carpet side by side, which is the practical way to judge how a floor will actually look in a room.
The company is family-owned and run, with staff carrying decades of combined industry experience. It serves two kinds of customers from the same showroom: homeowners picking out floors for a single room or a whole house, and contractors who need reliable material supply and scheduled installation for their jobs. That double duty matters to homeowners — a shop that contractors keep coming back to is usually one that holds up on installation quality, not just sales.
In-house design consultation is a core part of the offer rather than an upsell. Buyers can work through product selection, color matching against existing floors and cabinets, and layout planning before anything is ordered. Professional installation is handled by the store's own installation crews rather than a rotating list of subcontractors.
Hardwood: Solid and engineered hardwood sales and installation, the store's founding specialty, with design help on species, finish, and plank style.
Luxury Vinyl Plank: Waterproof LVP displays for kitchens, mudrooms, and high-traffic homes — one of the most-requested categories in North Alabama right now.
Tile: Floor tile and coordinating backsplash tile for bathrooms, kitchens, and entries.
Carpet: Full carpet lines for bedrooms, living areas, and replacements.
Design Consultation: In-showroom guidance on matching floors to cabinets, paint, and trim, plus material estimates.
Installation: Professional installation of everything the store sells, prepped and scheduled through the showroom.
The Wood Floor Store LLC proudly serves the following communities in North Alabama:
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